The success of Orrin Woodward and the LIFE business is being revealed again by showcasing the concept of intersectional innovation. This is achieved by finding the gap between two previously established industries and combining them in a way that has never been done before. The impact from this is not small and gradual, but huge and immediate.
LIFE combines four major industries:
- Personal Development: (Includes Leadership and Self Help) est. $400 Billion industry
- Life coaching: est. $1.5 Billion
- Networking: est. $100 Billion
- Community Building: (Includes Church, Social Media, and other organizations)
When evaluating the up side of this business model, keep in mind the foundation that it stands on. LIFE is built on four pillars of support, which includes:
- Competence: Over 100 combined years in the networking industry. Worldwide recognition and appearances. College textbook references.
- Credibility: NY Times, Wall Street Journal, USA Today best selling authors. Top ranked leadership gurus. Sourced by consultants. International training companies using video content.
- Compensation: Outrageously competitive. Quick potential for new participants. Lucrative for the long term.
- Cost Competitiveness: Industry – leading value.
This industry will not be without its critics however. Developing a business that uses the concept of intersectional innovation also puts pressure on models that are resistant to changing with the times. Those older models may be reluctant to change, since early members have already developed their ‘nest egg’ and haven’t reexamined their priorities. Changing with the times often pushes people out of their comfort zones. People can be anxious and resistant to change and this is typically how companies decline. Older business models that once grew because they adopted innovative ideas many times fall into a bureaucratic management style. This limits growth and outdates the company. These companies can become zealous to stay the course no matter what happens. Instead of growing from innovation and ideas they resort to slinging negative, often from assembling a social media group to try character assassination of their competitors. This is very similar to the political games being played on the media today. Unfortunately for them, slanting information toward the negative is ineffective as it reflects right back on them. The public quickly discerns the need to stay away from those who resort to throwing negative darts.
Some of the success principles that the Team Leadership system utilizes are:
- Teamwork and interdependency
- Life – long learning commitment and a learning culture
- Creative visioneering
- Empowerment
- Adaptive behavior
- Minimal bureaucracy.
The foundation of success is more than ideas. It’s doing the right thing because it’s right. Long- term success depends on character. Developing a leadership community over the last eleven years is in direct proportion to standing on principles, learning from mistakes, and turning disadvantages into greater advantages. The leaders have learned, studied, and prayed. All this has lead to an opportunity that will be just in time to help people financially and relationally. And remember that the success from the launch of the LIFE business with Orrin Woodward has just begun. God Bless, George Guzzardo
